Search Engine Marketing is a Process

In the early days of the World Wide Web, companies built websites and then submitted them once to search engines and hoped for the best. Today, the stakes are much higher and change is even faster.  The top search engines improve their algorithms frequently changing the ranking of your website for your keywords.  The online competition is getting smarter as the dollars spent online grow each year, which is why competitive keyword review is a part of our monthly process.


Our daily focus at Web Search and Rescue is search engine optimization and website marketing.  We do not design award-winning websites and we are not programmers; We make sure your existing website ranks very highly for the keywords and phrases your target customers are using to increase targeted traffic, and sales to our client's website(s).


But why do you want to become our client today? -->


 

Search Engine Optimization Services We Provide:

Web Traffic Analytics: Answers the questions; where is your traffic coming from, what were they looking for and what caused them to leave.


Search Engine Rankings: How does your website measure up today, based upon keywords and external links, compared to before.


Keyword Analysis: Uncover the words and phrases that your target customers are using most frequently to find companies like yours.


Pay-Per-Click (PPC) Campaign Management: Our highest level of monthly service is the hands-on management of pay-per-click campaigns.  While highly effective at delivering your ideal customer, PPC campaigns are also require significant expertise and time in order to provide the highest rates of return for your investments.


Competitive Keyword Review: What are the keywords your competitors are using to potentially rank more highly.


Hand Submissions: We take the time to submit your site to the top five most used search engines. Currently, our top five US targets are : Google, Yahoo, MSN, AOL and Ask.


Content Recommendations: We visit your website frequently to check for new information and to confirm that marketing is using the right words and phrases that will assist your web marketing goals.


Geographic Targeting: Most "national" companies do not want to target the entire nation.  Geographic and demographic targeting means more business from the areas where you want to do business.


Conversion Ratios: The science of exposures or views versus visits and traffic visits versus real sales, and what factors impact those conversion percentages and ratios.

Web Search & Rescue