Search Engine Marketing is a Process

Ten years ago companies built websites and then submitted them once to search engines and hoped for the best. Today, the stakes are much higher and change happens daily.  Search engines improve their algorithms frequently changing the ranking of your website for your keyword targets.  The competition is getting smarter as the dollars spent online grow each year, which is why competitive keyword review is a part of our monthly process.


Our daily focus at Web Search and Rescue is search engine optimization and website marketing.  We do not design websites and we are not programmers; We make sure your existing website ranks highly for the keywords and phrases your target customers are using to increase targeted traffic and sales to our client's website(s).


But today, traffic doesn't just come from search engines! -->


 

Search Engine Optimization Services We Provide:

Web Traffic Analytics: We use Google Analytics to determine where your traffic is coming from, what were they looking for and what caused them to leave.


Search Engine Rankings: How does your website measure up today, based upon keywords and external links, compared to before.


Pay-Per-Click (PPC) Campaign Management: Our highest level of monthly service is the hands-on management of pay-per-click campaigns.  While highly effective at delivering your ideal customer, PPC campaigns are also require significant expertise and time in order to provide the highest rates of return for your PPC budget.


Competitive Keyword Review: What are the keywords your competitors are using to potentially rank more highly.


Conversion Goals & Ratios: The science of exposures or views versus visits and traffic visits versus real sales or true leads, and what factors impact those conversion percentages.


Hand Submissions: We take the time to submit your site to the top most used search engines. Currently, our top three US targets are : Google, Bing and Yahoo!.


Content Recommendations: We analyze your website regularly to check for new information and to confirm that marketing is using the right words and phrases that will assist your web traffic goals.


Geographic Targeting: Most "national" companies do not want to target the entire nation.  Geographic and demographic targeting means more business from the areas where you want to do business.


Web Search & Rescue